Yonex
A short history about the Yonex brand.
ISOMETRIC™ Racquets to Longest Drives Yonex’s iconic square-shaped ISOMETRIC™ racquet was first introduced in 1980 with the launch of the R-1, R-2, and R-3. The same year, Billie Jean King and Martina Navratilova began competing with Yonex. The company was renamed to Yonex Co., Ltd. Utilizing Yonex’s graphite technology, the company entered the golf business.
In 1983, Navratilova won the Australian Open, Wimbledon, and US Open in both singles and doubles with the best-selling R-22 racquet.
In 1984, Yonex becomes the title sponsor of the sport’s oldest and most prestigious tournament, the All England Open Badminton Championships.
In 1989, Yonex introduced the ADX 200 in the United States, the widebody graphite driver that changed the game of golf. The ADX 200 was recorded in the Guinness World Records with the longest drive at 412 yards.
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